
ZQ & ZQRX Merino: The Softest Wool With the Strongest Values
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What Is ZQ & ZQRX Wool? A Simple Guide to Better Merino
If you’ve seen “ZQ” or “ZQRX” on our product pages and wondered what it means, here’s a plain‑English guide. Short version: it’s Merino wool you can feel great about—ethically sourced, environmentally responsible, and beautifully soft.
First Things First: What Is ZQ?
ZQ is an accreditation for Merino wool that puts animal welfare, environmental care, and social responsibility front and centre. It verifies that growers follow high standards—think healthy sheep, well‑managed land, and traceable fibre.
And What About ZQRX?
ZQRX takes ZQ a step further with a “regenerative index.” Growers actively measure and improve things like soil health, biodiversity, and water outcomes over time. It’s about giving more back to the land than we take.
Why We Choose ZQ/ZQRX Merino
- Ethical by design: Animal welfare and humane practices are non‑negotiable.
- Better for the land: Farms manage soil, waterways, and biodiversity responsibly.
- Traceable fibre: From farm to yarn to your knit—know what you’re wearing.
- Premium hand‑feel: Soft, breathable, naturally odour‑resistant Merino.
How It Feels & Performs
ZQ/ZQRX Merino is ridiculously comfortable: breathable when you’re warm, cosy when you’re cool, and kinder on skin. It resists odour (hello, fewer washes) and drapes beautifully—whether it’s a fine‑gauge layer or a mid‑weight favourite.
Where It Fits in Our Knits
We use ZQ/ZQRX Merino on its own and in luxury blends (like our Merino‑Possum and Cashmere‑Possum‑Silk). It pairs perfectly with our seamless, low‑waste knitting approach, giving you lasting quality and comfort.
Care Tips to Keep It Beautiful
- Wash cold on a gentle wool cycle (or hand wash) with a wool‑safe detergent.
- Dry flat, out of direct sun. Don’t tumble.
- Fold to store; avoid hanging to keep its shape.
Curious which knit is right for you? Explore our collection, read the care guide, or learn about our sustainability & values.