My Story

NZ made luxury knitwear. Pile of sweaters made from cashmere possum silk and merino


My vision is to bring you timeless and premium quality New Zealand made knitwear. Meticulous attention is given to the selection of colours, style and fit when the range is put together. I am committed to excellent customer service and providing you with the knowledge to guarantee you get the very best from your special garment. NZ Charly Knitwear currently operates as a privately owned company with a careful selection of boutique stockists as well as a web shop.

Charly follows the value concept of “choose once, choose right”.

Ever heard the saying “quality over quantity”? Ever done the maths? That $150 sweater you buy every season, will only last you 1 season before it's thrown out or discarded to that sad pile of forgotten clothes at the bottom of your wardrobe. Charly garments are thoughtfully created to last in both quality & design. When properly cared for, our items can be passed down through generations and still retain their luxurious softness. Think of our knitwear as an investment in yourself, your comfort and potentially your children’s comfort. 



Hi, I'm Charlotte, company founder and multi-tasker of the brand Charly. I began testing my knitwear in 2015 after falling in love with the luxurious softness of the Possum blended fibers. The lockdown in 2020 forced countries to pause their production lines. The positive effect this stop had on the environment inspired me to come up with a plan, of how not to contribute to this any further. So after 6 long years of research, consistent wear and durability tests, I established NZ Charly knitwear from my family's lifestyle block in sunny little Gisborne. 

My passion for quality over quantity, sustainability, environmental protection and my commitment to supporting New Zealand made, are the core of the company's values.

I create garments that can be worn with anything, at any time and in any situation. Something that is one of a kind, treasured by the owner and makes you feel special every single time you wear it.  


Charly Knitwear Founder. Made in NZ luxury knitswear


My HQ is situated in a rural area of Gisborne. Where I am surrounded by rolling hills, a bunch of noisy geese and fresh air. The beauty of these surroundings is a constant reminder to look after our natural environment.

I take reducing our eco-footprint seriously which is why I choose to only create NZ made products.

Our Merino is ZQ certified and sourced from partnering farms around NZ. The fibres are sent to Wellington where they are blended and transformed into the yarn I use to knit. I partner with AUT to use their state of the art, zero waste, machines. This allows me to remove bulky seams and to only use the amount of yarn necessary for each item.

This means no offcuts ending up in landfills and allows me to manufacture in an ethical and sustainable way. I carefully select my manufacturers and suppliers to ensure that the entire process is NZ made, with ethical working conditions for all. 


OS Summer boxy cropped knit. Midi sleeves. Colour Sun. NZ merino possum and silk. Texture detail

Zero Waste

Having worked in the fashion industry for many years I have seen the incredible amounts of waste that are produced in the process from manufacture to retailer. I care deeply about how we produce and believes it is collectively the industry's responsibility to make sustainable and environmentally friendly options available. By only putting sustainable and high-quality items into the market, we can change fast fashion and leave the world better for future generations. I am proud to have an established relationship with Perino who ethically source and produce our yarn as well as AUT where I studied and now manufacture. The 3 step process I use, allows me to have full control over every aspect of the manufacturing process and to make the best choices in terms of sustainability and environmental impact. I strive to create and maintain a short, zero-waste process that supports 100% local.