Why Possum?!

Why Possum? A Sustainable Fibre Revolution in New Zealand Knitwear

When you first hear about possum fibre, it may sound unusual — but this misunderstood animal is at the heart of both sustainable fashion and conservation in Aotearoa.

The Backstory: Why Possums Are a Problem in NZ

Introduced from Australia in the 1850s, Brushtail Possums have no natural predators in New Zealand. Since their arrival, they’ve thrived — to the detriment of our delicate native ecosystem. They destroy native trees and bird nests, consuming around 21,000 tonnes of vegetation per day.

As a result, possums are officially classified as a pest under New Zealand's Predator-Free 2050 initiative — a government-backed strategy to restore our biodiversity.

How Fibre Can Be Part of the Solution

Here’s the beautiful twist: possum fibre is one of the most exceptional natural materials available. Hollow like polar bear fur, it provides outstanding insulation while remaining feather-light and breathable.

When blended with ZQ-certified Merino wool — like in all NZ Charly knits — it enhances the garment's softness, warmth, and crucially: reduces pilling. That means fewer bobbles and longer-lasting beauty for your favourite sweater.

Zero-Waste, Naturally Sourced

We work with yarn makers who are closely aligned with New Zealand’s Department of Conservation (DOC) and the New Zealand Fur Council. Possum harvesting is done ethically, humanely, and in strict alignment with seasonal guidelines to ensure long-term biodiversity protection.

The result? A guilt-free, luxurious garment that supports environmental goals while offering unmatched comfort and performance.

The Fibre That Gives Back

• Reduces pilling: Keeps your knit looking new for longer
• Warmth without weight: Hollow fibres trap heat while staying lightweight
• Ethically managed: Sourced as part of New Zealand’s conservation efforts
• Better for the planet: Helps reduce invasive species and protect native wildlife

By choosing possum fibre, you're not just investing in high-quality knitwear — you're helping protect Aotearoa’s future.

💚 Stay cosy — and conscious. xx