The Benefits of ZQ-Certified Merino Wool: Why It Matters for Your Wardrobe

When choosing knitwear, the material matters — not just for comfort and quality, but for the planet too. ZQ-certified Merino wool is the gold standard for ethical, sustainable, high-performance wool. Here’s why it’s the foundation of our NZ Charly collection.

What is ZQ-Certified Merino Wool?

ZQ is a leading certification that guarantees the wool is produced with strict standards for animal welfare, environmental care, social responsibility, and fibre quality. Farmers working under the ZQ programme uphold sustainable farming practices and provide their animals with a high quality of life.

Why ZQ Wool is Better for You — and the Planet

• Animal Welfare: ZQ-certified sheep are treated with care and allowed to express natural behaviours — no cruelty, no compromises.
• Environmental Responsibility: Farms follow regenerative land-use practices, preserving soil health, waterways, and native biodiversity.
• Superior Fibre Quality: The wool is strong yet luxuriously soft, perfect for comfortable, long-lasting garments.

Natural Performance Benefits of Merino Wool

• Temperature Regulating: Keeps you warm in winter, cool in summer — ideal for year-round wear.
• Moisture Wicking: Draws moisture away from the skin, keeping you dry and comfortable.
• Odour Resistant: Antimicrobial properties help prevent odour buildup, meaning fewer washes needed.

Our Commitment at NZ Charly

Every NZ Charly piece that features Merino wool is made from ZQ-certified fibres. We believe that your clothing should feel good — and do good. Our Merino blends (often with possum, cashmere or silk) create knitwear that lasts for years and supports responsible farming.

Merino Wool Care Tips

Take care of your investment pieces to ensure they stay beautiful over time:

• Washing: Use cold water and wool detergent. Hand wash or delicate machine cycle in a garment bag.
• Drying: Lay flat away from direct sunlight. Never wring or hang.
• Storage: Fold clean garments and store with cedar or eucalyptus to deter moths. Avoid hanging knitwear to prevent stretching.

By choosing ZQ Merino, you're supporting responsible land stewardship, animal care, and premium quality — all in one soft, breathable, high-performance fibre.⁠